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Why Most Teams Scale Sideways (and How I Fix It)

Most companies think they’re scaling, but what they’re really doing is getting busier.

They move fast but not forwards.

I’ve been working behind the scenes with a few teams who hit a wall.

– Leads coming in, but weak conversion
– Sales and marketing out of sync
– Tech stack is all over the place
– Revenue’s slow and sticky

Can you relate?

The problem…

They’re scaling busywork.

Lots of leads (of poor quality).
Lots of tools (that are unnecessary).
Lots of dashboards (without honing in on metrics that matter).

And the pipeline is messy.
Sales reps are overwhelmed.

This is what happens when systems are immature.

This is Why I created Lean RevOps, it’s designed to help you grow smoother and stronger.

We focus on 3 pillars:

Intentionality: Being clear about goals and what success looks like. Gaining focus by saying no to a lot of things.

Learning: Experimenting every week and measuring how we are doing.

Teamwork: Close collaboration across disciplines and lifting each other up to make good work happen.

This week I’m kicking off a new series on how to fix broken GTM systems and build a revenue engine that actually scales.

If you’ve been hungry for momentum in your business (without more hustle & grind) this is for you!

Noah “Lean” Koff

PS. If what I’m saying here resonates, just know something.

You are not alone.

I’ll be breaking down the full Lean RevOps system over the next few weeks.

What it looks like, how to implement it, and the pitfalls 99% of teams fall into.

Subscribe to my newsletter if you want the deep dives and videos delivered to your inbox.

Or drop a comment “Lean” and I’ll send you the framework I use to help teams grow without more confusion and chaos.

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