MY VALUES FOR BUILDING GREAT COMPANIES IN A SUSTAINABLE WAY.
HOW DO MY VALUES HELP ACCOMPLISHED COMPANIES GO FROM GOOD TO GREAT?
My mission is to help founders build great 8-Figure businesses in a sustainable way — by attacking the chaos of startup life with a calm head and strong values.
My way of working isn’t for everyone, since I don’t believe that growing crazy-fast with aggressive hustle & grind actually works. I've endured that approach and it's not my cup of tea (or effective).
My way of working is different because it balances strategy, execution, cash flow with strong values. My judgement comes from my own experience overcoming the obstacles of entrepreneurship to achieve successful outcomes. Although my work solves for diverse problems and goals, I have a common set of beliefs.
Scaling your company is not simply about strategy. Setting objectives is the right place to start, as part of a long term roadmap with measurable milestones. I believe as the saying goes, vision without a plan is a dream. Because execution is equally important as setting the strategy if you want to see results and a return on your investment.
That’s why I don’t believe in:
Overly complex strategy, because simple is beautiful;
Relying ONLY on your gut instinct to make decisions if you want a drama free board room;
80-hour weeksandall-nighters are needed for success;
Outsourcing execution to large high-cost teams;
Continually raising money and burning through it like a tech company worth a billion dollars, because most companies get destroyed in the process;
Short-term thinking because if you want to control your destiny, you need to balance today's needs with what’s right for your company’s values and longer term mission.
I want to layout my core values for you, which I've developed over decades working with respected companies big and small; from London, to San Francisco and Portland. Along the way, I’ve experienced many company cultures, and approaches to navigating growth, which have helped me develop a strong point of view about what's important for building great companies.
I believe in teamwork because good work, and comradery, happens when people work in close partnership to get stuff done, thinking about "we" rather than "me."
I believe that establishing clear accountabilities keeps everyone focussed on doing the right things, at the right time, and with clear metrics for what success looks like.
I believe that diversity, equity and inclusion for people of all cultural backgrounds, genders and religionsis central to an organization's success today and tomorrow.
I believe that critical thinking is an essential muscle for making good decisions, by balancing data analysis, intuition, with hands-on wisdom of what works / doesn't work.
I believe that simple strategies, developed by ruthlessly eliminating 80% of what's not necessary, leads to the most effective results in business and life.
I believe that continual learning; through ongoing education, measurable experiments, and respectful debate, fuels personal development and better outcomes.
I believe that balance keeps things moving in life and business -- between give and take, work and play, complexity and simplicity, graciousness and ruthlessness.
I believe that being empathetic to customers and partners needs is good business and fuels both innovation and healthy relationships.
Your first step is a free session to help you with the DTC Maturity Framework to rapidly scale revenue for your business. In preparation for our session, I'll send you a quiz to pinpoint your strengths and challenges.
Create Rapid Revenue Plan
It may be possible that I could ramp-up on your business over the coming few weeks. I'll scope, shape and structure the program to deliver the results your business needs.
We'll partner to execute objectives aligned to your goals and resources. I'll show up for you every week to help with hands-on skills and wisdom to impact your objectives and course-correction.
Noah Koff's mission is to help ambitious founders scale their 7-figure consumer product businesses, by developing their mindset, skill set and tool set. He has founded and built multiple companies from the ground up, including Redwood, Mgen and Earth Project. His wisdom comes from decades working for respected agencies and product companies big and small. Noah's roots extend from global business hubs; San Francisco, New York City and London, where he's worked across diverse organizations, categories and business models.