You have to beat the shiny object syndrome. 

You know when you chase every new idea or opportunity that pops up. 

And you get no where fast. 

I hear from many people who want to get to +$100K months, and way beyond, but they won’t do the work.

They run around in circles without any focus or mindfulness.

It’s just a fantasy that you can get business firing hot without first having a strong foundation and discipline.

The harsh reality is that 80% of Ecommerce businesses fail within the first 120 days. 

Because many people try to run before they can walk. You get it.

Failure happens. But you don’t need to be a casualty, by loosing your business or your health in the process.

This is where I come in. 

My mission is build great $5M, $10M and $50M business without Founder burnout.

I help clients become smarter with their approach.

You still have to show up and do the work. 

Because nobody get’s to $1M, $5M or $10M in Ecommerce sales without building a solid foundation.

People you have a choice to make. 

  • If you really want to have a good business, and you are happy to do the work, this is fantastic! You have a strong vision. And you have a good product in market. But as Thomas Edison said, “vision without execution is hallucination.” If you want to actually delight massive amounts of customers, you need to build muscle in other areas of business. A proven way to do this is to work with a coach consultant; who can illuminate blindspots and accelerate the process of learning and skill developing for the leadership effectiveness your business needs from you. 
  • Another approach is to hire in leadership around you. You can stand up functions in your business. This means you invest and build an organization with capital from operations or fundraising. 

Either way — if you want to keep your business alive you need to make a decision, commit fully, and make sacrifices to stay on course.

Because when you take action in the right way — you unleash the beast.

You go from moving slow slow — with the pain of your bank account being in the red — to building strong momentum with your revenues and profits expanding exponentially.

This is how you actually WIN the war. 

This is how you have the impact and life you want. 

So if you are feeling stuck without a path, just know you are not alone.


A 30 minute conversation to clarify your goals and skill needs.

Noah Koff


Noah Koff's mission is to build 8-Figure Ecommerce businesses. He has founded and built multiple companies from the ground up including Redwood, MGen and Earth Project. His wisdom comes from decades working for respected agencies and product companies big and small. Noah's roots extend from global business hubs; San Francisco, New York City and London, where he's worked across diverse organizations and sectors.